The Mass Appeal of Swiss Made Watches
The prestige Swiss brands have engraved their position as the world's number one status symbol, limited to the rich and famous. Some of the mass Swiss brands on the other hand, target a somewhat different demographic and are now the world's largest producer of watches.
Many countries in the world now produce and export high quality watches. Yet, ask people on the street which country makes the best quality watches and 9 times out of 10 the response will be Switzerland. So, how did Switzerland and watches become synonymous with key traits.
The custom of quality and detail has been upheld for over five centuries and would seriously doubt if there is any industry can make this claim in any other industry. Swiss watch making one way or another manages to merge state-of-the-art technology and innovation with creativity and passion and maintain quality standards in the process. The results are obvious as the Swiss can claim the first wristwatch, the first quartz watch, the first water resistant wristwatch, the thinnest wristwatch in the world, the smallest and the most expensive watch in the world.
Brands were in the beginning developed as labels of ownership, an early example would be branding of cattle to point towards ownership. Today, it is what brands do for people that matters, how they define their aspirations, image and status. It is uncertain if any brands manage this better than Longines, Breitling, Tissot and dozens of other top Swiss watch brands.
What is a Swiss watch? - and according to Swiss law a watch can only be well thought-out Swiss if it is manufactured in Switzerland, its movement is Swiss and the manufacturer carries out the final examination in Switzerland.
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By tavevan
in
